Jumia Ghana’s 14th Black Friday shopping festival begins on Friday, October 30, 2026, with a month-long promotion featuring discounts on electronics, fashion, home appliances, beauty products and groceries.

The online marketplace says this year’s campaign will offer daily deals, limited-stock flash sales and exclusive promotions from participating brands, with Samsung serving as the headline sponsor under the theme “Powered by Samsung”.

Customers will be able to shop for Samsung Galaxy smartphones, tablets, televisions, sound systems and home appliances through the brand’s official store on the platform.

Other participating brands include Asano, Hikers, Nasco, Oraimo and Icona, which are expected to offer special discounts on selected products during their respective Brand Days.

Asano will feature televisions, refrigerators and other home appliances, while Hikers and Nasco will promote smart televisions and home electronics. Oraimo will offer accessories such as earbuds, power banks, chargers and smartwatches, while Icona will showcase kitchen and home appliances.

Jumia says customers will also benefit from free delivery on selected categories, including fashion, home items, phone accessories, Oraimo products and small appliances.

Orders can be collected from more than 200 pickup points across the country, including locations in Accra, Kumasi, Takoradi, Tamale, Ho and Cape Coast. Doorstep delivery will also be available.

Although Black Friday falls on November 27 this year, Jumia’s campaign will run from October 30, giving customers access to promotions throughout the month.

The company says its flash sales will introduce limited quantities of selected products at discounted prices at scheduled times on the app, with customers encouraged to act quickly before stocks run out.

App users to access exclusive deals

Jumia is encouraging shoppers to download or update its mobile app on Google Play or the Apple App Store to access selected app-only discounts and vouchers.

The app will also provide early access to flash sales, notifications about participating brands’ promotional days, faster checkout and order-tracking services.

Customers can pay using Mobile Money, cards, JumiaPay or cash on delivery for eligible items.

The platform says its returns policy is also available to customers who receive the wrong size or wish to return eligible purchases.

What shoppers can expect

The 2026 edition marks Jumia’s 14th Black Friday campaign in Ghana. The company says the promotion is designed to bring together products from different categories and official brand stores on one platform, while extending access through its nationwide pickup network.

Shoppers are encouraged to prepare their wishlists ahead of the campaign, follow the Brand Day announcements and enable app notifications to keep track of new offers.

Jumia Black Friday 2026 starts on October 30 and runs through November, with discounts, brand promotions and flash sales available throughout the campaign.

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Jumia Black Friday 2026 starts October 30 with month-long deals and free delivery

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